A TRIBE OF TRADIES
delivering standout services

THE BRIEF
Create a brand identity for trades industry startup Level Group. One that unites and empowers tradies. Builds trust and confidence among businesses. And lays the foundations for Level to become Australia’s trade network of choice.

THE INSIGHT
The trades industry can be difficult to navigate. For tradies, a disparate workforce makes levelling up and feeling part of a community hard. For those engaging trades services, knowing where to go and who to trust is a challenge.

Block02 Level Block02 Mobile 01

THE IDEA
A bold and confident brand that brings tradespeople across Australia together. Empowering them to grow and gain visibility. And reassuring businesses that Level members will always deliver above and beyond.

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Block06 Level BrandArchitecture v4 Block06 Level BrandArchitecture v5
Block06 Level BizCards
Block08 Level hats Level Hats Mobile
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Level Block10 Van Level Group printawards D02 Fleet
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EFFECTIVE
feels like THIS

BRAND LAUNCH

November 2021

Business thinking. Branding expertise. And just a great gang. There’s no other agency I’d trust to set a startup up for success like the thrillsTM

Luke McCallum
Managing Director of Level Group

What We Did:

  • Brand Strategy
  • Visual Identity
  • Tone of Voice
  • Iconography
  • Brand Guidelines