the thrills projects

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No two days are the same around here. We could be digging around for spine-tingling insights with our clients. Dreaming up goosebump-giving ideas in the boardroom. Or developing eye-catching designs for the real world. It’s a wonderful variety that keeps us wonderfully curious.

Whatever we’re working on, we tackle it with the same can-do, all-in attitude. Ready to ask why. Ready to create. Fearlessly. It’s a way of working we’ve been developing over four decades. And it’s as exhilarating as it is effective.

Our areas of expertise


We discover how brands can be most engaging.

Immersion and analysis
We dive deep into your business. Immerse ourselves in your brand and analyse market trends. We uncover possibilities you can own.

Customer insights
We get to know your customers. On a human level. We take behavioural insights and turn them into something meaningful. Something people can love.

Purpose and positioning
We explore what you do. And why you do it. We see what makes you different. What makes you special. And then we make sure the world can see it too.

Brand architecture
We set the foundations for your brand. Analyse your portfolio. Get clear on your goals. So that when you grow, it’s in the right direction.

Stakeholder engagement
We build a case for change in your business. To excite the influencers in your team. And win over the challengers. We empower you to get your projects over the line.


We develop extraordinary ideas for brands.

Creative ideas
We’re ideas people. We love exploring new ways to move your brand forward. Fearless ways. Ways that give you goosebumps, tingles and shivers.

Visual identity
We shape your brand personality. Create your visual expression. Craft your point of difference. All the foundations you need to make your brand look brilliant.


Multi-sensory branding
We look at all the ways to bring your brand to life. From motion to sound to haptics. We create the sensory experience you need to captivate your customers.

Naming and voice
We develop brand names and craft brand voices. The kind that tell a story. Your story. With words that move you and messages that matter.


We bring brands to life effectively.

Brand experiences
We activate your brand holistically. Bring it to life through campaigns, in-store and digital. We make yours a brand that people want to engage with.

Experiential and launch
We go all in on crafting your real-world experiences. Designing every little detail. So that every customer interaction creates the impact you’re looking for.

Brand toolkits and guidelines
We create the blueprint for your brand. A recipe for effective change. So that every consumer touchpoint in the future looks, sounds and feels like you.

Employee engagement
We make change look good. And feel good. For you, your business and your team. So that everyone can get excited about the future. Together.


Our proven methodology is fundamental to all of our work. It begins with going wide. Exploring the world for what’s current. Digging deep for what’s powerful. Looking for that spark in the dark. Something that energises us. And once we’ve found it, we hone in on it. We turn it on. Dial it up. Until it feels like electricity running through your veins. It’s a process we’ve developed over time to consistently generate work that works. And we call it Effectivity.