Soothers Block02 Illustrations v2

Real herbal

GOODNESS
inside

THE BRIEF
Develop the design for Soothers Herbal Throat Drops range that positions Soothers as a credible brand in the wellness space.

THE INSIGHT
When it comes to soothing a sore throat, the natural wellness trend is taking over.

People are looking for holistic ways to relieve illnesses; remedies derived from the goodness of nature, with the efficacy and benefits supported by science.

THE BRIEF
Develop the design for Soothers Herbal Throat Drops range that positions Soothers as a credible brand in the wellness space.

THE BRIEF
When it comes to soothing a sore throat, the natural wellness trend is taking over.

People are looking for holistic ways to relieve illnesses; remedies derived from the goodness of nature, with the efficacy and benefits supported by science.

THE IDEA
We crafted a look and feel that combined health benefits with a flavour-infused vision of wellness. We achieved this by using a bowl as a central design element - a herbalist’s mortar

that the natural ingredients could topple into. A vibrant yet calm colour palette was chosen to both enhance product visibility and capture the unique flavours of the range. Hand-crafted illustrations and softly

rounded type and shapes give a warming, organic feel, and not only reflects the soothing experience of the product but also enhances the credibility of the brand, and its association with nature.

THE IDEA
We crafted a look and feel that combined health benefits with a flavour-infused vision of wellness. We achieved this by using a bowl as a central design element - a herbalist’s mortar that the natural ingredients could topple into.

A vibrant yet calm colour palette was chosen to both enhance product visibility and capture the unique flavours of the range. Hand-crafted illustrations and softly rounded type and shapes give a warming, organic feel, and not only reflects the soothing experience of the product but also enhances the credibility of the brand, and its association with nature.

EFFECTIVE
feels like THIS

 

 

The thrillsTM helped tap into the cultural trend of herbal ingredients and their appeal for our customers.

Shmonie Darmo, 
Senior Brand Manager, Medicated, Nestle

What We Did:

  • Brand architecture
  • Portfolio architecture strategy
  • Brand identity
  • Packaging design
  • Illustration