LEAPING FORWARD TO A NEW HORIZON

THE BRIEF

To increase recognition in local and global markets as a premium and desirable salmon brand, Huon needed a revolutionary brand refresh anchored in a clear brand strategy.

THE INSIGHT

A deep dive into the world of Huon allowed us to uncover their secret ingredient for ourselves. That in everything they do, they simply have a better, industry leading way.

From sustainability leadership, innovative processes and forward-thinking ideas, to their passionate people, they’re leaps ahead in all facet’s of the business, from hatchery to harvest.

“ the thrills™ have been a true partner to the business throughout this brand project, collaborating across our teams and delivering a strategically robust and highly creative brand redesign, that we’ve seen such positive responses to, from our customers in the first months since launch.“

Henry Batista
CEO 

THE IDEA
Oceans ahead. Always. 

We landed a positioning that forms a memorable vision of pioneering progress. Clear and confident, it exudes premium quality and establishes market-leading status. 

Importantly, it was a clear expression of the brand strategy we developed, which included a purpose, narrative, values and tone of voice. Central to the strategy was the idea of honest and authentic storytelling. A way to invite the customer closer to the brand experience by bringing them behind the scenes. 

Using our brand strategy as a springboard, we developed five key messaging pillars and established clear proof points that stretched across all of Huon’s business and brand communications; 

PHOTOGRAPHY STYLE

We went to great lengths (and depths) to capture Huon’s brand photography, elevating our visual identity to a level as premium as the product.

From Tassie’s pristine environment to Huon’s real people and the superior quality salmon.

STREAMLINED ICONOGRAPHY

Through simple yet emotive icons, we communicated the Huon way with transparency and approachability.