TAKING YOUR TASTEBUDS TO THE STREETS

TAKING YOUR TASTEBUDS TO THE STREETS

from Mexico to Italy & onto Asia

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THE BRIEF
Design a new range of international food products, made with recipes local to specific regions. Capture a feeling of authenticity while still appealing to the everyday Aussie.

THE INSIGHT
Food has the power to move you. Across the world to the flavourful culture it comes from. Back in time to a memory from your travels. Within moments recreate the entire atmosphere. Sights. Sounds. Smells. A whole experience in every bite.

THE BRIEF
Design a new range of international food products, made with recipes local to specific regions. Capture a feeling of authenticity while still appealing to the everyday Aussie.

THE INSIGHT
Food has the power to move you. Across the world to the flavourful culture it comes from. Back in time to a memory from your travels. Within moments recreate the entire atmosphere. Sights. Sounds. Smells. A whole experience in every bite.

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THE IDEA
To capture the unique appeal of each cuisine, we sought inspiration on the streets of the foodie cities. Exploring colours, textures and patterns. Emotions and stories. We used these elements to craft designs inspired by imaginative ideas, grounded in authenticity.

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THE IDEA
To capture the unique appeal of each cuisine, we sought inspiration on the streets of the foodie cities. Exploring colours, textures and patterns. Emotions and stories. We used these elements to craft designs inspired by imaginative ideas, grounded in authenticity.

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The Coles Mexico range pops with vibrant colours. Tactile textures. Hand-painted signage. And bespoke typography by award-winning illustrator Andy Smith.

Every design captures the vibrancy of Mexico’s street food culture. And instantly conjures up mouth-watering aromas. It’s a vicarious voyage to the sunny streets of Mexico served up on a plate.

The Coles Mexico range pops with vibrant colours. Tactile textures. Hand-painted signage. And bespoke typography by award-winning illustrator Andy Smith. Every design captures the vibrancy of Mexico’s street food culture. And instantly conjures up mouth-watering aromas. It’s a vicarious voyage to the sunny streets of Mexico served up on a plate.

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The Coles Asia range appeals to both Asian cooks recreating traditional dishes and experimental foodies expanding their horizons. Transforming the Asian food aisle into an inviting Asian alleyway.

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With a premium, handcrafted look, the designs include double printed visuals. Bold bursts of colour. A calm, neutral background. And flexibility to capture the distinct culture of each Asian country featured across the range.

With a premium, handcrafted look, the designs include double printed visuals. Bold bursts of colour. A calm, neutral background. And flexibility to capture the distinct culture of each Asian country featured across the range.

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The Coles Italia range was inspired by the sun-soaked streets scattered along the beautiful Italian coastline. The designs feel rustic. Romantic. And reminiscent of traditional homemade food. 

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The Coles Italia range was inspired by the sun-soaked streets scattered along the beautiful Italian coastline. The designs feel rustic. Romantic. And reminiscent of traditional homemade food. 

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Background textures are inspired by the walls of local buildings. Typography by signs at the bustling mercati. Authentic language, iconic patterns and rich colours. The shadows cast on sundrenched streets. It’s all designed to spark the senses and help you imagine yourself in the middle of the Mediterranean heat.

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EFFECTIVE
feels like THIS

Across every range, the thrillsTM authentically captured that special something about the food’s country of origin. All connected by this exciting idea of taking your tastebuds on a delicious journey across the globe

Lili Gu
Creative Design Lead, Coles Own Brand

Services:

  • Brand strategy
  • Brand architecture
  • Brand identity
  • Illustration
  • Packaging design