Carman's

A SHARED PASSION TO DELIGHT

THE PARTNERSHIP
We’ve loved creating a long-term partnership with Carman’s, working together for over a decade. Sharing the same values, visions and goals. Bringing inspired ideas and delightful creative to the table.

THE IDEA
The creative brand idea ‘from the kitchen’ is born out of Carman’s ‘real food’ philosophy. It’s the in-situ scenes. The messy ingredient scatters. The beautifully natural textures. And it comes together to create the uniquely Carman’s identity.

A SHARED PASSION TO DELIGHT

THE PARTNERSHIP
We’ve loved creating a long-term partnership with Carman’s, working together for over a decade. Sharing the same values, visions and goals. Bringing inspired ideas and delightful creative to the table.

THE IDEA
The creative brand idea ‘from the kitchen’ is born out of Carman’s ‘real food’ philosophy. It’s the in-situ scenes. The messy ingredient scatters. The beautifully natural textures. And it comes together to create the uniquely Carman’s identity.

VISUAL STORYTELLING
To boost the deliciousness and nutritiousness of all things Carman’s, we shoot every little detail. Mixing, drizzling and scattering. Curating, crafting and layering with customised props. Until every creation is a mouth-watering celebration.

GROWING TOGETHER
From humble beginnings as a muesli brand to becoming an Australian food icon, the Carman’s journey has been an incredible one to be part of.

FOR THE WHOLE FAMILY
Back in 1992, Carman’s started with just three products. Now it spans several categories with a range of over 100 products. And there’s something for everyone.

WINTER WARMERS
To cue warming mornings with porridge, we struck the balance between delicious taste and health through the natural hessian textures.

SNACK TIME, EVERYBODY!
From nutritious protein bars to indulgent oat bars, the snacking portfolio now has something for everyone and every occasion. Including the much-loved limited editions that stand out on shelf.

EXPLORE THE WONDER
Creating Aussie Oat Bars allowed us to unleash a more playful side of the brand through the idea ‘explore the wonder’. We visualised flavour for Carman’s family audience to tap into the power of imagination and spark curiosity, both across pack and throughout the launch campaign.

BRINGING CARMAN'S TO THE SAVOURY AISLE
Extending the portfolio into savoury was one of our more recent exciting challenges. The range is unmistakeably Carman’s but reimagined for the savoury aisle to engage consumers throughout the day. From healthy lunches to delicious entertaining platters.