bringing our family
together
Unify Bulla's fragmented portfolio of 150+ products into a cohesive masterbrand, strengthening recognition while remaining competitive across diverse categories.
Bulla is synonymous with cream, its hero product since 1910. Nearly everything in the portfolio is proudly made with real Bulla cream and milk—so that's where we began.
A flexible design system to hero our iconic brand.
Starting with cream we created an ownable and recognisable system that was iconically Bulla. Encapsulating purity, straight talking through simplicity, that connected the range but had enough flexibility to change to reflect the product personality of the ever growing range.
Bulla are the leading brand and manufacturer in the Foodservice, QSR (Quick Service Restaurant), Industrial, and B2B channels. We inversed our Bulla Design System to lead with our proud Bulla Blue to distinguish it from our retail offer and to emphasise trust, confidence and professionalism with chefs, cooks and business owners in the food service channels.
feels like
As a long-term strategic partner, the thrills deeply understood the brief, and had all stakeholders on board for the journey as they transformed and modernised our Bulla portfolio. The result is greater brand attribution and fame. A much-loved Australian brand, the approach built upon existing assets to create something far more memorable and beyond expectations.
Mark Herring
Marketing Manager
Bulla Dairy Foods